The Newest Addition to the Hair Care Family: L’Oréal Paris Hair Expertise

11 May

I’m not going to take another picture of my bath, because A) it is manky, and I can’t be bothered wiping it down for the internet, and B) I think there may be even more product in there? Let’s just say I could wash the hair of South County Dublin with the shampoo and conditioner I’ve got in there, and also give at least half the people intensive hair masks.

L’Oréal Paris Hair Expertise combines many of my favourite things, not the least of which is Paris and Hair. Their new Ever line offers three different programmes for the different situations in which we may put our hair: EverPure for those who colour-treat; EverSleek for those whose frizz is an issue; and EverStrong for hair that is brittle and fragile.

At the L’Oréal Studio, I was prescribed the EverPure Line:

Clockwise from left: Lasting Moisture Leave-in Créme; Moisture Shampoo; Moisture Conditioner; UV Filter Protective Mist; Reinforcing Intense Mask.

So the gig here is that this is a line you can buy in a chemists or a Tesco, and it fills the gap, price-wise, between the bargain stuff that can sometimes be perfectly fine, if not totally great {L’Oréal’s own Elvive springs to mind} and the salon stuff that costs a bomb but gives you gorgeous, shiny hair. The prices range from €8.49 for the S&C up to €10.49 for the Mist, so you’re not talking ‘break the bank’ here.

Plus, the shampoo and conditioner is highly concentrated, and despite being sulphate-free {sulphates are chemical compounds and they make all that lather}, you need very little to get a good going over.

I enjoyed a shampoo and deep condition, and the scent of the stuff really sent me. All the lines make great use of botanical oils, and mine features rosemary, juniper and mint.

I got a lovely blow dry as well, so will be reporting back when I do this myself. The shine was impressive, I must say, and The Hair felt as soft as it does when I use the really pricey S&Cs I’ve got to hand. Since I’m trying to get another day out of the styling, I’ll be availing of the Mist, which isn’t something that I would normally bother with, and see if it spruces up the ‘do.

There’s a serum that hasn’t been launched yet, and the only thing I would say is, whither the styling cream?

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5 Responses to “The Newest Addition to the Hair Care Family: L’Oréal Paris Hair Expertise”

  1. alienistgirl 11/05/2012 at 2:45 pm #

    It might be sulfate free but they do test on animals on the worst ways…It would be better to use a more eco-friendly and animal friendly brand :)

    • flyingchanges 13/05/2012 at 9:58 am #

      I understand that they are stopping their use of animal testing, and banning all products that use ingredients that have been tested on animals? Must look into that further. Thanks for posting! x

      • alienistgirl 13/05/2012 at 1:24 pm #

        Really? That would be brilliant!. We can try to find out together and however finds out before might let the other one know :).
        Thanks a million!

      • flyingchanges 14/05/2012 at 1:05 pm #

        I did a bit of a google, and it feels like there are some loopholes {surprise! not!]… Going to follow it up soon as I can, hopefully by early next week. Let me know if you uncover anything! x

      • alienistgirl 15/05/2012 at 10:03 am #

        Thanks! You’re right. Not very clear.

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