Lush Emotional Brilliance: Change Your Face, Change Your Attitude

13 Jul

Last night, I was applying some of Lush’s gorgeous Celestial: Heavenly Moisturiser for Sensitive Skin — not that my skin is all that sensitive, but this cream is so soothing and gorgeous, it feels really dreamy, which is perfect for entering the dreamtime… anyway, I was doing that, and thinking to myself, I haven’t blogged about Lush in a while

This morning, I got a Lush delivery in the post!

I must be psychic or something.

Well known for their skin care and bath ballistics, Lush are venturing into the realm of cosmetics with a typically holistic approach. Emotional Brilliance uses colour therapy and behavioural therapy to allow users to enhance not only their faces, but their moods and attitudes.

So: you look at the wheel and respond to the first three colours that jump out at you. There are words that correspond with the colours — like Passionate, Sophisticated, Fantasy — and these words will be significant for you at the time of choosing. Then! In using the colours, you fulfill a need or amplify a specific talent or quality that you have, but may have been neglecting.

I think it is dead cool, and I totally believe it. For example: I’ve started wearing less black-coloured clothes in favour or more colourful ones, and I can really see a difference in the way that people respond to me. It’s a chakra thing, into which I will go into further depth when I start talkin’ ’bout my Reiki practice {soon!}

Lush’s new line features lip colours, eyeliners and eyeshadows. The variety of shades on offer point to timelessness: this is less trend-driven, and more about the sorts of tones and hues that will never do you wrong.

Here is a picture of  Passionate lip colour:

The packaging is a departure for Lush, who usually try to not have any packaging at all. Everything about the containers is recyclable, and even reusable. I’m not sure if you can go back and get refills, that sounds unlikely and unwieldy.

Here it is, applied:

It felt a bit grainy to start, but then I reckoned it was more likely that my lips needed a good exfoliating. I’ve been sporting it for the last 40 minutes or so, and it feels super light.

There’s something alchemical about the whole shebang: the bottles, the colour theory. It’s fun!

I received several samples, including one of Fantasy Eyeliner and Sophisticated Cream Eyeshadow. All of these retail for €17.95 each. There’s a supplementary line of powder, skin tints, and Eyes Right Mascara, which is shown at left. Hmmm. That makes me nervous for no good reason… Mascara in a bottle? The applicator is a traditional brush, which gave me comfort. I think I was expecting a brush, like something olde-timey? I dunno, whatever, we’ll see.

The line launches on 21 July, and there are thirteen lip colours, two no-smudge eyeliners, eleven smudgeable ones, and six eye creams.

I can never get a good photo of colour swatches, but I’ve just stroked some of the eyeliner and some of the cream eyeshadow on my hand, and the pigment is exxxxtreme. Cannot wait to play with this stuff!

About these ads

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 981 other followers

%d bloggers like this: