Debbie Wild is Lifestyle Director for Jo Malone London. Now, if I had to choose any lifestyle that I would like to fully embrace, it would be that of the Jo Malone brand. The range of scents have grown over the years, and with the addition of scented sachets and clothes hangers, as well as an expansion of the range of candles, it is a distinct, if spendy, possibility.
Me, I find it money well spent, as fragrance in general, and perfume in particular, is a big part of my lifestyle already. I asked Debbie to talk about the brand’s trademark Fragrance Combining ethos, some hints about how to set the perfect Jo Malone stage in your home, and the new ‘flavour’ that’s launching this year.
What’s your own personal fragrance preference, Debbie?
As far back as I can remember, I have always preferred more masculine and spicy scents. For me, the most special scent from Jo Malone London is the clean freshness of Amber & Lavender as it reminds me of home. Topped with the warm notes of Nutmeg & Ginger, it is the perfect combination to wear every day.
Can you tell us a bit about Fragrance Combining™?
The idea of Fragrance Combining™ was introduced by Jo Malone London and has become renowned within the world of modern fragrance. It was originally born from the idea that your favourite fragrance can be tailored to embrace a mood or occasion, or as a simple expression of your individuality, by layering with another scent.
Can you give us an example of how Fragrance Combining™ might work?
We find interesting ways to layer scents playing with textures and ingredients, across our cologne, body and bath ranges. First, you could shower with a Body & Hand Wash from our fruity family, followed by lathering on a warm and spicy Body Crème. The moisturizing combination of products and scents layered on your skin creates a scented base for your favourite fragrance.
Each fragrance has been designed to be worn alone or combined with other fragrances and we use only the finest and purist ingredients to ensure that any two fragrances can be combined to dependent on your own individual preference. The choice is completely yours.
What is an example of the unexpected ways in which one can layer — as in, what two fragrances might seem to the customer to be an odd couple, but once you put them together, it’s total Wow?
My latest discovery is Peony & Blush Suede topped with hints of Saffron from the Cologne Intense collection. It may seem an unlikely pairing but the result is superb: deep and voluptuous, a mingling of an opulent floral with a vivid spice. The more unusual the better!
As ever, when I get the chance to talk to fragrance experts, I mention my interest in the psychology of scent, and in its potentially emotional impact. How do perfumers take this into consideration?
You will find some scents are personal to you, that they will evoke memories and trigger emotional responses. The way you choose to wear your fragrance contributes to any first lasting memory and impression any you wish to create.
Christine Nagel, Master Perfumer for Jo Malone, remembers growing up in a house where her mother used an Italian powder called Borotalco on herself and her brother, creating a childhood memory with a lasting olfactive impression.
Amongst Christine’s creations for the brand is the new Peony & Blush Suede, which she believes captures the connection between the craft of fragrance and couture fashion. The scent evokes charm of the English ballroom in the mid-20th century. The heady glamour of the Cecil Beaton era. Women elegant in couture, with peonies brought in from the great country estates. It is a fragrance that embraces both the floral notes and atmospheric texture of this time in history.
As someone who loves Lime Basil & Mandarin and Pomegranate Noir, what would you recommend as complementary scents to bring throughout my environment?
Fragrance translates into our lifestyle in every way. A beautifully scented home not only makes you feel good, but will also influence how your guests feel when they enter your home. A Pomegranate Noir Scent Surround™ Diffuser will perk-up your entertaining spaces. By lighting a Peony & Blush Suede Home Candle in your entrance hall, the two fragrances — one peppery, the other floral with the contrast of suede — will heighten the mood and play on the senses. Through Scent Surround™ the ambience of your home can be as inviting as the fragrance on your skin.
My new lifestyle: bedecked and lounging round the mantlepiece.
The full Peony & Blush Suede collection will be launching Monday 2nd September 2013 and will include:
>Cologne 30ml: €48/£39
>Cologne 100ml: €96/£78
>Body & Hand Wash 250ml: €42/£32
>Body Crème 175ml: €62/£50
>Home Candle: €50/£39
Always worth a linkback: my paean to the body crème.