L’Oréal Paris’ latest launch, Elvive Fibrology Thickening Haircare Range, is very science-y. It would have to be, I s’pose, to be able to back up claims that your can increase the follicular volume of fine hair just by washing it. So: there’s this thing? Called Sol-Gel Technology? They use it to fix cracked windscreens? {Windshields, to you Americans!} What it does is, it makes a liquid turn into a solid, and in the case of this product, there’s also these Fixollane molecules that bond with proteins in the hair shaft, and they stay and grow when the hair dries, making it thicker, and more able to hold a style.

OMGGGGG. Here, just look:

Did not style — as in, did not use any ‘big hair’ drying devices, did use any root-pumping-up product, no spray, nothing. Not much ‘fluffing’ either, just enough to drape it about the shoulders.

SRSLY.

I have a lot of time for the Elvive line in general, and here, I couldn’t be more impressed. There’s your standard S&C, as well as a Thickness Booster, which is a tube of serum that you mix in with the conditioner, or put directly on the hair before using the Intensive Texturising Mask. The tube is little bit fiddly, and there’s no way to balance it properly, tub-side, but you’ll get over it, as I did. It’s not for use everyday, and the tube contains about four applications, so save it for days when you need to guarantee good, big hair.

The scent is lovely, the texture of all the products is great, and there is a Double Serum styling product that can be used wet or dry; haven’t tried that, but I’m guessing it’s in the same line of country as all those new BB hair creams. {BB hair creams, you ask? Stay tuned!}

Second day hair — always an important consideration — is good, with the usual application of dry shampoo at the roots the evening before. The thickening of the follicles helps them stay that tiny bit less greasy, which for fine hair is always an ish.

All in all, a total scientific success, and I for one am happy to never have to think about the ‘why it works’ ever again — I’m quite satisfied with the ‘what it does’. It does good.

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Shampoo (250mls) €5.84/£2.89
Conditioner (250mls) €5.84/£2.89
Thickness Booster €9.19/£5.99
Intensive Texturising Mask €8.49/£5.49
Double Serum €10.79/£6.99

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