This is where I out myself as a ho for packaging. Oh, holy night, I love a good package. In every way, yes, but when it comes to beauty products or those tin boxes that they make so attractive in the South of France, or an infused olive oil in a gorgeous bottle… you got me. Here’s my hard-earned cash.
I received Womanity Eau Pour Elles by Theirry Mugler today, and it was a feast of packaging, a delirium of unwrapping:
Since I am an rabid recycler, I did feel a bit of a twinge — did there really have to be so many layers? Especially the outside sleeve, which seems to have been devised merely to carry the QR code.
I scanned it, which isn’t something I do as a rule, and entered a competition to win a dream day with friends. I like this idea! You know, hanging out and being all in your womanity with your pals? The day I entered for is all about spa treatments — quelle surprise — and a nice meal.
Hey! I got distracted from the excess cardboard! Very clever, designer and marketing people!
So, okay, too much branding, clearly: they are trying to get the imagery with the funky gals and a more discreet, elegant vibe going on at the same time.
And then you see the inside, and the designer in me goes squeeeeeee because someone figured that out, and I am impressed. All those folds! The type everywhere! Love.
And then a teensy bit of an 80s bondage-y vibe with that cap, uh, whatever that means. LOL.
After all of that, I am not sure that the scent is my gig. After all of that! It describes itself as a ‘fruity, savoury, sweet Eau de Toilette’, but all my nose is picking up is the fruit, and … oh, I don’t know. I don’t think it suits me.
You also receive a ‘unique code’ with which to register on the Mugler site, but I find that I am not as excited by an excess of Flash as I am by an embarrassment of cardboard. The registering, it takes forever, and what am I really going to get out of it besides more rando emails? Yeah, I bailed after I selected where I lived and typed in my code. But: the Holy See is listed as a place to live. Can you imaaaaagine, like, the college of cardinals all signing up for their Theirry Mugler updates???
So: a bit heavy on the branding and the fruit. You can make up your own mind as of June 1, when this goes on counter.
Womanity Eau Pour Elles by Thierry Mugler is €50/50mls.