Yeah, it’s a totally manufactured ‘holiday’.

Yeah, it’s completely mercenary.

Yeah, yeah, yeah, price gouging, blah, unrealistic expectations, blah blah, heteronormative, blah, blah, blah.

Actually, maybe I should say: okay, so, here’s the thing about Valentine’s Day and me. I totally get all of the above, but I frickin’ love it anyway.

I mean, I am in love with love, and therefore, this day gets a pass from me.

Now, it is annoying when one is single, as I am myself, to feel bombarded by all the literal hearts and flowers rubbish going around. It’s hard to not be sad/mad/just-go-grab-a-lad when the auld <3 day comes around again. I was going to try to sell yees a whole ‘Take Back Heart Day’ thing, Like, Show Your Pals How Much You Love Them, and Hey! Your Family Might Like a Nice Prezzie… it may still work out that way, but yeah, it’s a hard sell. It’s not like, ooh, Everyday Can Be Valentine’s Day, because: no.

Basically, it’s almost impossible to be a beauty blogger and fail to chip in with ideas for the The Big Day.

Well, you know what? For many, it is not A Big Day. Or: it is as Big A Day as you make it. So if you are interested in treats and deals that are available in the run up to the 14th of next month, then you will find such information here.

If you want to buy yourself stuff, and it just so happens to be in the shape of a heart, and may be coloured red, and you happen to like it, then you might come across something cute. There will be posts on grooming, gifting, and eating/drinking, and I have to say, I’ve got some sweet stuff in the bag.

If you hate the whole idea of the whole thing, read along anyway, I’ll try to keep things amusing.