I’ve decided it is happy hair day, because look:

Wowee, it is like a hair care bonanza! {OMG is she going to link to — yep, there she goes again… *heaves huge sigh*.}

So, what have we got here? From Revlon, the new Equave Instant Beauty line is all about the keratin. it offers a conditioner for four different conditions of hair, to be wedded with one shampoo. Now, as you can imagine, I would be a heartfelt advocate for a million kinds of shampoo, but I’m willing to give them the benefit of my shampoo-addicted doubt.

What is keratin, you may ask? Why, it refers to a family of fibrous structural proteins, of course. Also, this:

Hair starts growing from a bulb which is lodged just under the skin. The beginning of a hair is made up of cells, which are bulging with keratin. The cells lengthen and then die, leaving behind protein bundles. There are two types of keratin: I and II. And their intertwining form long coils which accumulate in hair.*

Wooo-ooo, you know me and the science. Anyway, from what I gather, the keratin treatments that you get in the salon are the heavy-duty, hardcore hair straightening yokes, and this keratin-enriched shampoo and conditioner is what you can use at home to gentler effect. I haven’t cracked these open yet, so I don’t know from experience.

Cannot wait to experience! What we’ve got is:
> Hydro Detangling Shampoo
> Hydro Nutritive Detangling Conditioner, which you leave in
> Volumizing Detangling Conditioner, which is also a leave-in conditioner, for fine hair
> Blonde Detangling Conditioner, which is for me because I am ‘blonde’
> Sun Protection Detangling Conditioner, which is for your hollllidaaaaays. And also everyday, because of the UV damage that is always happening, right???!

Also! For the stylin’: Volumizing Foam, Substance Styling Cream, and Shine Serum.

Prices range from €10.99 to €14.99, which is excellent value for what is salon-calibre stuff.

I will let you know how I get on…

*Via…