Have you seen Preen? It has installed its stylish salon self on Dame Street, slap bang in the middle of everything, and amongst its many appealing aspects, such as…
… really pretty presentation of one’s cappucino and eensy cupcake…
… one of the most chilled shampoo rooms I’ve ever encountered, one that not only has massage chairs, but also wafts the scent of relaxing essential oils throughout…
… a design ethic that even embraces the way things are put on shelves…
… and the actual product that’s actually on the shelves. I would have been drawn to KEVIN.MURPHY simply down to the rectangular bottles — shallow packaging design groupie that I am — but what’s in it is as good as it looks, in style and substance.
What’s not in the Antipodean product is good, too. No parabens! No sulphates! Me, I love a good sulphate even though they are bad. I am of the mindset that suds = clean, and it’s correct as far as the dirt goes, but those foaming sulphates strip the natural oils out of the hair, the ones that keep your locks from drying out, and your scalp from getting all flaky. When I do use a sulphate-free shampoo, I always feel like my hair is still dirty even after the repeat after the rinse, and I go for a third round. Not an efficient use of time or product!
KEVIN won me over simply because I do feel like my hair is clean, despite the lack of bubbles. The first wash is fine, but the second really does the job, and I can feel the cleanliness. The conditioning rinse is fab, and I don’t think I’m using any more than I would of a sulphate-laden sort.
It is as though the products pictured have been tailor-made for my blonde, fine hair; you can check out the brand’s website for more information regarding your own type of tress. There’s some fab looking styling stuff as well!
Oh, and the result, thanks to my stylist Merilee?
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Preen Dublin is located at 52 Dame Street, right near the junction of Georges Street, but opposite, if ya get me. See preendublin.ie for prices, and ring 01 670 8080 for an appointment.
KEVIN.MURPHY: BLONDE.ANGEL.WASH is €25 and ANGEL.RINSE is €24.
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