I gotta say. My immediate reaction to this was, ‘Oof, that is ug.” I mean, seriously. That label looks like it was designed in Word. It is so unappealing.
Well, let that be a lesson to me: what is inside is pretty darn spectacular.
So, I guess this is a one-two Snap! Judgement, because the second I started massaging this into my skin I was all, ‘Ooh! This feels amazing!’
E45 was developed by a Boots chemist back in the 50s — this is running contrary to the usual S!J, which are more like smash and grabs, just because I knew nothing about this brand — and it was only used in hospitals until the 80s.
We had some toasty weather this summer, and I do feel that I’m drier than usual. I’ll be using this, so, and I’ll never speak badly about its label again. (But srsly…)
Update: Okay, this is not much of an S!J a’tall, but this stuff is great. I’ve been using it all week and my bod has been delighted. The fragrance-free part is really working for me, as it the texture and coverage — and it lasts! That silky feeling one gets upon immediately moisturising really, really lasts. Heart this.
2 thoughts on “Snap! Judgement: E45 Intense Recovery Lotion”
Yeh the packaging is boring but it really is a great deep moisturiser x
I am hooked!