I gotta say. My immediate reaction to this was, ‘Oof, that is ug.” I mean, seriously. That label looks like it was designed in Word. It is so unappealing.

Well, let that be a lesson to me: what is inside is pretty darn spectacular.

So, I guess this is a one-two Snap! Judgement, because the second I started massaging this into my skin I was all, ‘Ooh! This feels amazing!’

E45 was developed by a Boots chemist back in the 50s — this is running contrary to the usual S!J, which are more like smash and grabs, just because I knew nothing about this brand — and it was only used in hospitals until the 80s.

We had some toasty weather this summer, and I do feel that I’m drier than usual. I’ll be using this, so, and I’ll never speak badly about its label again. (But srsly…)

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€4.99

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Update: Okay, this is not much of an S!J a’tall, but this stuff is great. I’ve been using it all week and my bod has been delighted. The fragrance-free part is really working for me, as it the texture and coverage — and it lasts! That silky feeling one gets upon immediately moisturising really, really lasts. Heart this.