This is the sort of shine you’d expect from a gloss, but Lancôme Paris have managed to produce this with a lipstick. As boundaries shift and experimentation starts to pay off, the days of heavy, drying lippy may be behind us — plus, there’s no need to sacrifice pigment for comfort.

This is French Sourire, which is the precursor perhaps to the kiss of the same adjective. It’s labelled as 340, if you’re keen on it yourself. One thing that frustrates about this brand is the numbering but not naming of shades; if you are a compulsive Googler makes no odds, but if you’re trying to get posting as soon as poss, it’s one step that feels unnecessary.

Nevertheless, this is a winner: it feels light and moisturising, it looks strong and shiny, and the hues cover the usual range from nude to mulberry-ish. This lasted longer than your average gloss, as well. Lots to love!

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€26/£21/$25

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