It is pretty impressive. That spiky little comb gets all up in your lashes, lifting and separating, and getting as much product onto them as quickly and efficiently as poss.
It usually takes several goes to achieve this look — I only did two coats (apply-dry-apply-dry) and got this result. As well, this formula didn’t get glommy and sticky at any stage.
When MUA Stephen Øien was in town presenting the brand’s summer looks, he said this was his favourite mascara —it’s now mine too!