Dude Week Q&A: Jules Heptonstall of St Tropez Tan

Jules head shotJules Heptonstall started his career in fashion, but knew all along that beauty was his true calling. ‘I really believe in beauty products and services,’ he says, ‘and love the “feel good factor” they give to the user.’

He’s been with powerhouse tan brand St Tropez for six years, and using the product is one of the perks of the gig. ‘I have the kind of skin that just needs a tan,’ he explains. ‘Without it I look totally grey!’

I tend to tan when the sun shines, but now that it’s disappeared again and I am sad, I feel like I will keep up the bronzing to make me feel better. Jules loves a good tan because it makes us look better, too. ‘I was drawn to specialising in tan and skin finishing because I like how it draws everything together, from hair, make up and fashion, to create the perfect canvas for all the other elements to work on. It’s that touch that really makes a difference.’

Are you tan averse? Never had a spray? Jules will calm your fears, and shares some tips and tricks!

Okay: I have just landed from Venus, a planet which does not have spray tanning facilities. What is so great about this beauty technique?
Haha — welcome! Spray tanning is a quick treatment that gives the skin that just-back-from-holiday glow. It disguises signs of fatigue and can even make the body look slimmer and more toned — what is not to love?!

Seriously, though: I think that there are many (many) people who would benefit from a good spray, if only to show them what not to do when self-tanning at home. What’s the best thing about getting a salon tan?
A salon treatment is great for those who are nervous about tanning results. Don’t get scared about getting naked in front of your aesthetician — chances are they’ve seen it all. Like a nurse, nothing will shock them. I’ve bumped into some of my clients on nights out and I don’t recognise them with clothes on — its something a tanning expert gets used to very quickly!

Prior to your treatment your tanning expert should moisturise your hands, elbows, knees and feet as these are the areas of the body where the tan tends to cling to. Usually you will receive two coats of St. Tropez Self Tan Mist from top to toe, and afterwards your nails and palms will be wiped to remove excess colour.

A tan should be dry within five minutes and you can put on loose dark clothes after. You will need to allow the tan to develop for eight to twelve hours and you should have colour for five to seven days.

I find that I am not so great at maintaining my tan. How can I get the most out of my self-tan?
So many clients believe that once you’ve tanned, there is nothing else more you need to do. To get the most from your tan, and to keep it topped up for longer, I recommend using St. Tropez Tan Optimiser Moisturiser. This aloe vera rich moisturiser has been formulated to work with Self Tanned skin and is clinically proven to keep your tan going for up to three days longer.

I also find that I don’t have much patience for gradual tanning, but feel like I would like to change that this year. How long should it take St Tropez Gradual Tan  plus anti Aging Face 50mls €24.99to develop, in general? Do all gradual tans work for all bodies? Is it good to build one up as a base for a professional spray tan, or is that a big no-no?
With gradual tan, it’s great to keep your options open, as the product is extremely versatile. The more consecutive days you apply, the darker you will go. Our gradual tanners work on all skin tones — we have two shades, Light/Medium and Medium/Dark. It’s not a big no-no with a spray tan, but I would only apply it once or twice after a tan.

How do you see the world of spray tan evolving? For example, most products have improved so much in the scent department — in what other ways do you think the industry is trying to moving the process forward?
There are so many innovations happening in tanning: we’ve recently just launched our Gradual Tan Plus range, formulated with firming and anti-ageing benefits, giving a four-products-in-one approach to tanning.

We’ve also formulated our new sensitive range, one that has no guide colour, that naturally develops over 8 hours to deliver a tan. There’s no colour left on your clothes or sheets, and the product is formulated with a melanin activating ingredient so that your skin reacts with the tan to deliver the most natural looking tone possible. Tanning is only moving in giant leaps forward now!


I’m going to get stuck into the Gradual Tan Anti-Ageing; its RRP is €24.99.


Coming Soon! Dude Week on B&B!

In honour of the above, here’s a link to a thing about dudes. Added bonus: that link within the link, via La Roche-Posay, is still live and kickin’.

Dude Week on B&B! will include Q&As from:
> Simon Duffy of Bulldog Skincare for Men.
> Peter Brennan, the man behind the distribution in Ireland of Polish skincare brand Ziaja.
> St Tropez’s celebrity tan man, Jules Heptonstall.
> The man behind the colour of The Hair, Andrew Dunne of Mane Salon — which will come as a surprise to him because I haven’t even sent him the Qs yet. Hi, Andrew! See you tomorrow!
> … and one more dude of some stripe, any ideas? Any dudes you want to hear from? That is within the remit, like. Like, don’t say Obama, or Aaron Paul who plays Jesse Pinkman. Soz, bitches.

In closing, here’s a screengrab of my Vichy Dude, from my personal video message.
My Vichy dude. Mine. No matter what this wan thinks.


Carrots and Bulldogs and Teeth Foam — Oh My!

I almost called this post TMI, because I received so much info today, I feel like I need a lie down. This is good! and also my job to process it for you, dear readers. I’m just going to do big picture right this second, and get back to you on the details.

Premium hosted a whole lotta products and services today in Residence in Stephen’s Green, a venue that is swiftly becoming a second home. It’s as lovely as a home from home can get: have a look at this…
FLOCKED CEILING PAPERThat there is flocked ceiling paper. Ceiling paper? Is that right? It didn’t look like it was tiles — I couldn’t see any seams. How did it transpire that I had such a view? We’ll get to that. {Nothing saucy involved, more’s the pity.}

The Yes To… line have a big launch coming later in the year, adding Grapefruit, for dark spot and dark circle correction. I’ve got a sample of the Correct & Repair Dark Circle Correcting Eye Cream, I’ll get back to yees on this.

I blogged about Bulldog Natural Skincare back in September, when it was total crazy talk to be posting about stocking fillers. I bet you were rushing round like an eejit, trying to but for the d00ds in your life, hmmm? Don’t be caught short this year, and be sure to keep an eye out for the new additions to the line, in the form of Sensitive Shave Cream and Original Shower Gel. I’ll be Q&Aing with co-founder Simon Duffy in the near future.

Sharing space with the boy’s stuff was St Tropez, who have a new Gradual Tan Plus Anti-Aging for Face lotion; Lytesse, whose Shapewear is meant to firm up yer bum and take off inches {ah, sure, I’ll give it a go}; and Seche, whose one-coat wonder nail varnish was applied to my World Famous Supermodel Thumbnail™ and looks pretty amazing:
SECHE one coat

I didn’t get the rest of me fingers did because I was all like, Oh I don’t have the time — but then I got dazzled by the promise of Pearlys Teeth Brightening Treatment, and I just had to go for it.

Brightening, not whitening, which is what made it attractive to me: too scared of peroxide, and not so sure about lasering, I was happy enough to be convinced into giving the three part, roughly twenty minute procedure a go. Which was why I ended up flat on my back on a plinth, looking like The Silence of the Lambs.


Ahhahahahahahahahahaaaaaaa. I just don’t care. That is totally crazy, that picture. Don’t. Give. A. Toss. It’s funny.

And my teeth look brighter! And now I am encouraged to use the brand’s Daily Teeth Whiten Foam {€25}! And… yeah, no, that picture is totally insane.

Too much excitement! I deffo need that nap.


For even more information, go to premium.ie