Debbie McVicar is the Product Training Manager for Clarins. She very graciously answered our Qs about the new Double Serum, yet another addition to the Paris brand’s line of serums. Me, I can’t get enough of any new Clarins skin care launches, and even a serum-head like me wondered what was behind this new one. Let’s all find out, shall we?

What makes serums so great?
Serums are wonder products! They are highly concentrated in active ingredients and this makes them an essential part of any skincare routine, as they not only kick-start the skin’s functions but also help improve the performance of your daily targeted skincare products.

Clarins seem to make a lot of serums — what’s this one do that the others don’t?
Clarins recognised the power of serums many years ago, and formulated them to perform key functions in the skin, such as radiance boosting, skin lifting, draining and moisture boosting.

Our new Double Serum is the first complete age control serum in the range — it’s a multi tasking serum that will boost the levels of five vital age managing functions in the skin: hydration, nutrition, oxygenation, protection and regeneration. It is the essential serum for younger looking skin from the age of 25 and whatever skin type you may be. The results are firmer skin with minimised lines that also has new radiance, and a more even texture with less visible pores.

I am curious about how a product like this is developed. How long did it take to come up with it, how were the ingredients assembled, how many people worked on it?
This product is the seventh version of a serum that was first devised in 1985. It was then two separate phials which you had to use by mixing the two products together in your hands. Clarins have worked tirelessly over the last few years to produce the unique “double-chamber” container, meaning that we can use all the water soluble ingredients in a hydric chamber and all the oil soluble ones in a lipidic chamber.

This exceptional packaging allows us to use the highest number of active plant ingredients in one product than ever before, over 20 in fact! These are teamed with high tech molecules from our Clarins labs, giving us a super concentrated serum. The product also contains no emulsifiers which allow all these ingredients to move freely in the skin and target their own skin cells without sticking together – a better performance all round!

Can you talk about the four week intensive treatment? What are its benefits, and how does one ‘do’ it?
There are some under 25’s who really feel that anti-age products are not for them, yet but feel that their skin can occasionally feel and look “under par”. It may look tired and lifeless, with perhaps a few imperfections on the surface. Double serum can then come to the rescue as a four week intensive treatment which will help restore the skin to healthy functioning again. It would be used every day or night for four weeks under her favourite day or night cream, and then only used again when any future imbalances occur, ideally two or three times a year.

What kind of lifestyle changes would help this product work even better?
Try to assist the five vital functions in your body also, by drinking lots of water, eating healthy food, getting out in the fresh air as much as you can, getting enough restful sleep! And enjoy the simple pleasures in life!

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On counter now, Clarins Paris Double Serum retails for €69.50/£49.50/$85

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