I’ve been meaning to write about Kiehl’s truly spectac Midnight Recovery Concentrate, and I’m glad I waited, because it’s gotten even better: the brand are joining forces with Alicia Keys’ charity Keep a Child Alive. Founded in 2003, the organization provides care and support for children and families who have been effected by the HIV virus.

During the month of February, buying one bottle of Midnight Recovery Concentrate helps Keep a Child Alive provide one month of HIV care, medicines, and love to a child living with HIV.

72% of children who need HIV treatment are not receiving it. “Keep a Child Alive is working towards a world where everyone can lead fulfilling lives, regardless of their HIV status,” says Keys. “Supportive partners like Kiehl’s are part of our extended family. They share our passion for bringing dignified treatment, care and support to children and families affected by HIV. Every action, big or small can make a difference and take us one step closer in making health care a human right.”

It’s not just about the meds and the doctors: the charity also sees to the following:
> Transportation to clinics
> Healthy meals that often are the primary meal of the day
> Fun activities for children to help them live positively and deal with the challenges of life with HIV
> Essential skills training for women so they can financially support their children going forward.

“Kiehl’s has a longstanding heritage of working to fight the HIV/AIDS epidemic with our work beginning in the 1980’s, when it was taboo to even talk about the disease. Just in the past 10 years, we have raised more than $2,500,000 for the cause,” saysCheryl Vitali, Kiehl’s Worldwide General Manager.

Studies have shown that half of children who have HIV die by the age of two, which just makes my heart break — and that 80% die before age five. And that 16 million babbas have been orphaned by the disease.

Midnight Recovery Concentrate is one of my top ten night treatments. Since the skin is all relaxed and breathing in the dreamtime, I feel it’s the best time to ‘do’ skincare. This is a dry oil that slowly soaks in, so give yourself a bit of time before you start the zeds. I don’t mind that it takes its time, as it encourages me to massage it in, which is soothing for the muscles of the face, and really gets those lymphs draining. {Maybe, or maybe that is just wishful thinking.}

I inevitably wake up the next morning with a fresh new face. Seriously: I used it just the other night and kind of shocked myself when I caught sight of myself in the mirror the next morning. Because there is always something testing, I had to think twice before I remembered I’d indulged in my MRC.

Do this!

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Kiehl’s, 35 Wicklow Street, D2, and at various department stores and centres

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