When I was in my 20s, my godmother recommended that I start a proper skin care regimen. The gist of her argument was that just because I looked amazing and youthful right then didn’t mean that I could I take it for granted, and if I wanted to extend my years of amazingness and youthiness, I had better get cracking right away.

I chose Clinique. I can’t remember why, except that their fresh and spare ad campaigns made them, in my mind, modern and suited to my youthful amazingness. I got the 3-step thingie — the soap, the yellow moisturiser, and the Clarifying Lotion 2. I had to google the yellow stuff just now (Dramatically Different!) because I stopped using it ages ago, and the soap is distant, misty memory, but I have not yet found anything that is as effective as the Clarifying Lotion in terms of cleaning and toning the skin.

Despite its slightly astringent tingle, it doesn’t dry the skin. I just don’t feel like I’ve cleaned off the day if I don’t feel that blast of icy freshness. And who can argue with the power of Clinique Bonus Days! I ask you! Even after all these years of beauty largesse, the sight of a wee collection of cunningly assembled samples in some class of clever case sends a thrill racing through my veins. I’ve still got the mini bottle from that one Bonus that one Time, that had held Clarifying Toner — I continue to decant into it when traveling, and wouldn’t be without it.

Yes, indeed: many, many years on, it’s still a go-to/must have,/unassailable element of my beauty regimen. If you must know how many years it has been, well, I remember when all this product came in glass bottles. I think the years have been pretty kind to me, so clearly Clinique has done its job well. Many thanks to them, and to Auntie Sue, too!

€36/$46/£33

I see that InStyle agrees with me…