Clever, Pantene — Very Clever!

Here’s a pet peeve: packaging fails in the shower.

Oh, how I loathe tubs! They are so fiddly! And once you get them open, they can fill up with water and dilute your product, or! because you are trying to avoid the deluge, you set it on the edge of the tub, and then knock it over, and there’s your product all over the floor rather than all over your hair. Hate tha’.

When I got this tub of Pantene 2 minutes Deep Smoothening Mask, first of all I was like, Smoothening?!?!and then got all huffy about the tubbiness of it.

Then I looked at the top of the lid.

Now, that — that is pretty smart. The simplest of drawing conveying the cleverest of solutions.

Just peel back the foil…

And then twist the top back on! Then all you have to do is flip it open {okay, you may have to pry a tiny bit} and there’s your smoothening mask, ready to go!

I found it to be a total success in practice.

I don’t know if I felt that my hair was all that smoothened, but I must say that my highlights looked significantly highlighty-er.

A keeper, and an inspiration to package designers everywhere, I should imagine.

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2 thoughts on “Clever, Pantene — Very Clever!

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