Okay, so, this might feel a bit dodgy in terms of coming over all judge-y, but I have to remark on this. Having been invited to view F+F‘s spring/summer offerings, {available from Tesco} I came out of it with a nice overview of the range, which featured many a piece that appealed to me, and CD of images. I fired up the disc and began making selects: there were two models, and I kept going back to the dark-haired one, because I couldn’t figure out why I was so puzzled…

It’s because this lady looks like most of the ladies I see, out in the world. It took me forevvvvvvver to figure out that this model is of a size that magazine-y models usually are not. Now, look, the other model is very slim, and I will never shame anyone for being thin, much less not-thin. But I have to say, I was refreshed and, yes, exhilarated to see a shape that is more akin to me than not.

This is dodgy because it’s nobody’s business how anybody looks. The whole ‘eat a sandwich’ sentiment is just as obnoxious as the weeklies’ coverage of celebrity cellulite. But then, on the the other hand, to see a variety of shapes employed to show new clothes is exciting, a breath of fresh air.

I am new to this whole fashion beat thang, so I don’t know, maybe other brands are pushing their boats out too, but I haven’t noticed. I actually don’t even care exactly what size clothes this model is modeling, and I’m not going to start privileging curves over angles, or any of that nonsense. I am simply delighted to see a more inclusive approach to showing fashion, and hey, those little platform espadrilles are adorable, and only €11.50. Talk about win.

Keep an eye on this site for more peeks at Tesco’s S/S 2012 offerings.